About Pink Lavender

Meet Jill

I'm Jill Cook, and I started Pink Lavender Lingerie after being diagnosed with breast cancer in 2018. Finding a bra that actually fit was hard before that. Afterward it felt impossible — and I kept meeting women who'd given up entirely, wearing something that hurt because they didn't know where else to go.

So I trained. Not through a weekend course — directly under master fitters from the brands I carry, the people who know how each line runs and why a 34D in one label is a 32DD in another. Four years and several hundred fittings later, I've fitted 11-year-olds in their first bra and 90-year-olds who had never once been measured properly.

The pink is for breast cancer awareness. The lavender is for healing. My husband and I built this together, and both of those things matter to us.

With Freddy Zappe of Elomi at Curve New York — one of the master fitters I've trained under, at the industry show where the brands I carry show their new lines.

Why I come to you

A department store fitting room is a bad place to learn something personal about your body. Your own home isn't. I bring the boutique — real inventory, in your size, in styles I've picked for you before I arrive — and you try things on somewhere you're comfortable, with nobody waiting on the other side of a curtain.

There is never any pressure to buy. Plenty of women book a fitting, learn their real size, and buy nothing that day. That's a good outcome too.

Or come to the studio

If you have no idea what size you are, the private studio near Denver, NC is the better choice — the full inventory lives here, so we can work through far more options than I can fit in the car. It's by appointment only, and you'll get the address once your appointment is confirmed.

What I carry

Simone Pérèle, Natori, Elomi, Freya, Evelyn & Bobbie, Skarlett Blue, Anita, Rosa Faia, Goddess and NOOD — including bands and cups most stores simply don't stock.

Book a Free Fitting